Introduction

In this detailed portfolio case study, we delve into the strategic approach and impactful outcomes of compelling pitch videos crafted by [Your Name/Your Company] for renowned brands such as Tesla, Amazon, Mastercard, and Dutch Bros Coffee. These videos, meticulously scripted and produced, served as powerful tools to secure meetings with key decision-makers, showcasing Rekor's cutting-edge AI-powered technology and elevating the brand's standing in the industry.

Amazon: Standing Out in the Residential Security Market

Objective

The goal for the Amazon video was to integrate Rekor's technology with the Blink family of cameras, targeting the residential security market.

Approach

A humorous tone was strategically employed to captivate the audience and stand out in a competitive market. Key strategies included:

• Scripting and directing a video featuring comical scenarios of Alexa integration and vehicle detection.
• Crafting a unique play on Rekor's tagline for a memorable and humorous ending.

Result

The humorous approach resonated well with Amazon, positioning Rekor as a creative and innovative partner for their Blink cameras. This not only expanded Rekor's residential customer base but also highlighted the brand's adaptability in diverse markets.

Mastercard: Bringing Innovation to Gas Station Pumps

Objective

The Mastercard video aimed to draw attention to Rekor's vehicle recognition technology by humorously highlighting the lack of innovation in gas stations.

Approach

An over-the-top and funny approach was adopted to engage the audience and emphasize the innovation Rekor brings. Key elements included:

• Creating an old-timey, black-and-white video contrasting with modern vehicle recognition technology.
• Leveraging historic stock footage of old cars and highways to drive the point home.

Result

Mastercard embraced the humor and creativity in the video, resulting in an advanced partnership with Rekor. The video not only showcased Rekor's technological prowess but also positioned the brand as a disruptor in traditional industries.

Dutch Bros Coffee: Speeding Up the Drive-Thru

Objective

The Dutch Bros video aimed to establish a personal connection by showcasing the benefits of integrating Rekor's technology into their drive-thru restaurants.

Approach

Extensive research on Dutch Bros was conducted to create a highly personalized pitch. The approach involved:

• Crafting a fictional character embodying the biggest Dutch Bros fan.
• Developing custom software dashboard mock-ups and graphic design work for a visually engaging presentation.

Result

The personalized approach resonated deeply with Dutch Bros, leading to the initiation of a pilot program. This video not only demonstrated Rekor's adaptability to smaller brands but also showcased the brand's commitment to understanding and meeting the specific needs of its clients.

Tesla: Integrating License Plate Recognition in Police Vehicles

Objective

The primary objective of the Tesla video was to seamlessly integrate Rekor's license plate recognition technology into Tesla police vehicles nationwide, addressing the serious nature of law enforcement.

Approach

The tone adopted for this video was predominantly serious, emphasizing the sophistication of Rekor's technology. The strategy involved:

• Presenting a successful deployment with the Westport Police Department to demonstrate real-world effectiveness.
• Incorporating custom b-roll and in-vehicle mockups tailored specifically to showcase Rekor's capabilities.

Result

The Tesla video successfully conveyed the power of Rekor's technology, showcasing its superiority over competitors. This laid a solid foundation for potential collaboration with Tesla, illustrating how Rekor could enhance law enforcement capabilities on a national scale.

Conclusion

These meticulously crafted pitch videos not only secured crucial meetings with key decision-makers but also solidified Rekor's position as a leading innovator in AI-powered technology. The deliberate blending of serious and humorous tones, coupled with personalized approaches tailored to each brand, effectively communicated Rekor's value proposition. The outcomes include impactful partnerships with major brands and a heightened industry presence for Rekor, illustrating its versatility and ability to cater to diverse markets and business scales.