Introduction

In September 2021, Rekor (NASDAQ: REKR) embarked on a pivotal journey to redefine its identity and highlight its evolving focus on roadway intelligence solutions. The stage for this grand unveiling was set at Rekor Investor Day, a live event held in New York City and simultaneously live-streamed to a global audience. This case study delves into my integral role in spearheading all aspects of event branding, production, and planning.

Objective

The primary objective of Rekor Investor Day was to showcase the company's strategic shift post the acquisition of Waycare, emphasizing its commitment to roadway intelligence solutions. The event aimed to captivate major shareholders and potential key investors, underlining Rekor's advancements, particularly the Rekor One Intelligence Engine powered by Artificial Intelligence.

Scouting and Design

To ensure a seamless execution, I personally visited the venue in New York City for a thorough scouting mission. Measurements of walls and doors were meticulously recorded to guide the graphic design process. Sketching initial ideas on my iPad during the train ride home, I collaborated with two talented graphic designers to bring these visions to life. Through iterative revisions, we honed a cohesive visual style that effectively communicated the benefits of Rekor's technology.

Utilizing Adobe Photoshop and Adobe Illustrator, we crafted impactful wall graphics, window decals, and outdoor signage, serving as eye-catching promotions both within and outside the venue.

Video Production

In addition to static visuals, our team produced dynamic and engaging videos to enhance the overall experience. A standout feature was the full-spread looping motion graphics enveloping the presentation room, creating an immersive environment. Customer testimonials, sizzle reels, and employee testimonials were expertly produced and edited using Adobe After Effects and Adobe Premiere, adding depth and authenticity to Rekor's narrative.

Presentation Deck

The narrative came together cohesively in the presentation deck, a pivotal element in conveying Rekor's technological prowess. Leveraging Microsoft PowerPoint, I designed a visually compelling story that aligned with our messaging. The deck not only served as a visual aid but also equipped our executive leadership with key talking points to effectively address the audience.

Social Media Strategy

Recognizing our Investor Audience's predominant presence on LinkedIn, our Social Media strategy strategically centered around this platform, ensuring tailored content that resonated with the professional community. We amplified our reach by sharing posts on Twitter, Facebook, and Instagram, diversifying our online presence. Harnessing the dynamic appeal of TikTok, we leveraged trending sounds to create a short, engaging event recap video, aiming to capture a wider, trend-savvy audience.

Pre-event posts aimed at driving in-person registrations and virtual live stream attendance, fostering anticipation. Post-event, the focus shifted to highlighting the impactful presentations and fostering ongoing interest in Rekor's stock, creating a sustained buzz within the investment community. This multi-faceted Social Media approach complemented our overall event strategy, ensuring maximum visibility and engagement across diverse platforms.

Results

The meticulous planning, innovative design, and captivating presentations collectively contributed to a successful Rekor Investor Day. The event garnered positive feedback from attendees, resonated well with major shareholders, and attracted attention from potential investors. The comprehensive approach to branding and production elevated Rekor's profile, leaving a lasting impression on all participants.

Conclusion

My involvement in Rekor Investor Day showcases not only my ability to lead event branding and production but also highlights my proficiency in translating complex technological narratives into visually compelling stories. This case study serves as a testament to my commitment to delivering impactful experiences that align with a company's strategic objectives.