About me

📣 Operated social media accounts (Facebook, Twitter, Instagram)
🖌 Designed all creative assets for both paid and organic social
✍️ Wrote engaging copy targeted at increasing influencer retention and product adoption
🗓️ Created and organized content calendar to increase output
📊 Measured viewership and other important KPIs

go90 was a mobile-first video streaming service positioned as a "social entertainment platform" targeted primarily towards millennials, featuring a mix of exclusive and acquired content from various providers.

🏆 Promoted and relocated to position in the fall of 2017
👉 Directed creative agencies in the development of all artwork and video spots associated with the go90 video streaming service
🚀 Influenced brand strategy, creative execution, communications planning, and audience growth
📄 Preserved consistent brand messaging across multiple Verizon-owned properties

Verizon Media & Entertainment is a division of Verizon focused on accelerating innovation in media and entertainment through advanced IT solutions and services that leverage Verizon's vast cellular network.

🤝 Managed relationships with 100+ media partners (including Discovery, Machinima, IGN, Playboy, Mashable, and top YouTubers)
⬆️ Acquired media partners to grow video library from 50 to 250+ content providers and influencers
🏫 Trained partners with content specs, test assets, and feedback to improve content quality
🖼️ Designed brand graphics for 900+ shows and series

Vessel was a premium commercial video service launched by former Hulu executives. Viewers could watch videos from their favorite online creators and influencers before the videos were released to the general public. Vessel was acquired by Verizon in 2016.

🎬 Filmed, edited, and produced marketing, feature, press conference, and highlight videos
🖌️ Designed graphics for website, Instagram, Facebook, Twitter, and YouTube
📺 Modernized YouTube channel with new graphics, playlists, and organization to increase viewership
🏅 Promoted to “Social Media Team” after showing a keen understanding of social trends

The California Golden Bears are the athletic teams that represent the University of California, Berkeley. The Brand and Digital team create compelling graphic and video content to promote all sports on CalBears.com and social media.

🎞️ Oversaw all video production, editing, and live webcasts
📹 Served as principal photographer and videographer for media events, competitions, and games
🛒 Redesigned the official USA Water Polo eCommerce store
⬆️ Increased YouTube subscriber count by 300%

USA Water Polo is the governing body of the sport of water polo in the United States and is a member of the United States Aquatic Sports. USA Water Polo is responsible for fielding national teams and hosts 20 annual tournaments.

📼 Produced, directed, and edited video content -- featured online, during games, and on TV
🎤 Interviewed players, coaches, and NFL alumni for video features
📸 Served as on-field photographer and videographer during games
🖌️ Designed promotional flyers, billboards, logos, posters, and other artwork
🌐 Created and maintained digital campaigns for Penn State Football website and social media

The Penn State Nittany Lions team represents the Pennsylvania State University in college football. The Nittany Lions compete in the NCAA Division I Football Bowl Subdivision as a member of the Big Ten Conference.